// scan
Point Arclen
at your whole set.
Up to 10 creatives
Drop in up to ten ads.
Add results and market
context if you have it.
Context optional
Theme
Find the next test in your ad.
Scan any creative. Get ranked findings and a test brief.
Scan an adSoon
Comes with Ad Studio. No ad-account connection required.
Four steps from
your ads to a test.
Ad Scan comes with Ad Studio. The first scan takes 5 minutes.
Point Arclen
// lenses
See what each
part is doing.
Hook and visual
Five lenses on one ad,
each finding tied to
the evidence behind it.
Copy, offer, structure
// brief
Get a test brief,
not a score.
One variable
Keep the strongest part,
change one thing and
run a test you can read.
Readable result
// variants
Build the variants
in Ad Studio.
Hook swaps
The brief becomes a
campaign set with the
visual held constant.
Treatment held constant
The scan reads the creative, lens by lens.
Hook
Whether the first idea gives a specific reason to keep watching, or names only the category.
Visual
How early the product, result or tension becomes visible, and where in the frame it lands.
Copy
Every line checked for whether it sharpens the idea or repeats language the category already owns.
Offer
Whether the value is clear, credible and connected to an action inside the frame.
Structure
Whether the opening, proof, offer and action arrive in the order the format rewards.
Evidence
Each finding labelled creative evidence, performance context or market context, so you know what it rests on.
Every other route gives you an opinion, not a test.
What you get from a scan, from an agency testing programme, and from deciding the next creative in a meeting.
Agency creative testing
In-house guesswork
TurnaroundTurnaround
Five minutes, from one creative
A retainer cycle
Immediate
EvidenceEvidence for each finding
Names what is visible in the frame
Documented, if the scope covers it
Whatever the room remembers
PriorityTold what to change first
Ranked, with the reason it ranks there
Usually a list of ideas
Whoever argues hardest
The next testThe next test, written
One variable, with what to hold constant
Designed, at cost
Often several variables at once
Building itGetting the variants made
Opens in Ad Studio as a variant set
Back to the production queue
Back to the production queue
CostWhat it costs
Comes with Ad Studio
A monthly retainer
Free, until the test is wasted
Frequently asked questions
The hook, visual, copy, offer and structure of the creative you give it. Any performance or market context you add is read alongside it.
No. Ad Scan reviews the creative on its own, and you add any results you want considered.
No. It identifies visible strengths, risks and test directions in the creative.
Ad Scan comes with Ad Studio. It isn't sold on its own.
You review the findings and approve a direction. The test brief moves into Ad Studio with its evidence attached.
Scan your ad.
Paste links to your ads, or a competitor's, and leave with the next test written.
Scan an adSoon
