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Changelog

What changed, where it works and why it matters.

Follow updates across Site Studio, Ad Studio, Page Scan, Ad Scan and Brand Hub.

v2.6

Competitor scans in Ad Scan

Ad Scan now scans the creatives your competitors are actually running and plots them against yours — by hook, format and offer framing. The verdict no longer says “your hook is weak” in isolation; it says weak relative to what your audience saw yesterday.

Competitor scans are included on Basic and Pro allowances. Each scan drafts counter-angles directly into Ad Studio, ready to generate.

  • Competitor map — rival creatives plotted by hook type and formatAd Scan
  • Counter-angle drafts handed straight to generationAd Studio
  • Watch list — track up to five competitors per brandBrand Hub
  • Scan scheduling — weekly automatic competitor sweepsAd Scan

  • Verdict confidence now shown per finding, not per reportAd Scan
  • Scan time down from ~4 min to under 2 for image ads
  • Hook taxonomy expanded to 24 categoriesAd Scan

  • Vertical video uploads over 60s no longer stall the scan queue
  • Report export kept dropping the offer-framing section in PDFExport
v2.5

Verdicts v2 — every finding cites its evidence

Diagnosis verdicts are rebuilt around evidence. Every finding now points at the exact element, heatmap region or copy line that triggered it — click the finding, and the canvas jumps to the spot. No more taking the verdict on faith.

Rewrites drafted from a finding inherit its evidence too, so when you apply a fix you can see precisely what it replaces and why.

  • Evidence anchors — findings link to the exact element on the canvasPage Scan
  • Severity triage — findings ranked by estimated conversion impact
  • Verdict history — compare this scan’s findings against the last onePage Scan

  • Drafted rewrites keep your brand voice from Brand Hub tone settingsRewrite
  • Mobile-viewport findings separated from desktop instead of merged
  • Scan progress now streams findings as they’re detected

  • Pages behind cookie banners no longer scan the banner as the hero
  • Sticky-nav pages misreported above-the-fold CTA countPage Scan
  • Re-running a scan mid-draft no longer discards unsaved rewrites
v2.4

Brand Hub roles and approvals

Teams on Basic and Pro get real roles: owners, editors and reviewers per brand workspace. Anything headed for a live page or a launched campaign can now require sign-off — the approval queue shows the diff, the diagnosis behind it, and one Approve button.

  • Roles per workspace — owner, editor, reviewerBrand Hub
  • Approval queue with visual diff before anything shipsBuilder
  • Client separation — Pro workspaces are fully walled per client

  • Invites accept via magic link — no password ceremonyBrand Hub
  • Activity feed groups edits by session instead of one-per-keystroke

  • Reviewer comments on deleted elements no longer orphan the thread
  • Timezone drift made some approvals appear to predate their edits
v2.3

Ad Studio batch generation

Generate a full test matrix in one run: pick the angles, formats and sizes, and Ad Studio drafts the whole batch against your Brand Hub — up to 24 variants, each labeled with the hypothesis it tests. High-cost runs show a credit estimate before they start.

  • Batch runs — angles × formats × sizes in one generationAd Studio
  • Hypothesis labels on every variant for clean test readouts
  • Credit estimates shown before any high-cost run starts

  • Brand fonts render in generated statics instead of nearest-matchBrand Hub
  • Export presets for Meta, TikTok and YouTube dimensionsExport

  • Batch cancel now refunds unrun variants’ credits immediately
  • Safari preview no longer desaturates generated video thumbnails