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Set your brand once. Every tool works from it.

Set up your Brand Hub

You’ve explained your brand to an AI a hundred times. The hundred outputs still don’t sound like you. Brand Hub changes what every Arclen tool produces.

Structured context, not a folder of PDFs.

Every field is stored as something the tools can read — so the brand arrives with the task instead of being pasted in again.

Set up your Brand Hub →
One brand, every tool

Site Studio, Ad Studio and both scans read from the same hub.

Claims that can’t drift

Generation only uses what you’ve approved, and each claim carries the evidence that cleared it.

Visual rules that hold

Palette, type and treatment. Every page and ad obeys them.

Audience & voice

Who the work speaks to, and how it sounds when it does.

Automatic where it helps. Yours to override.

Context applies to every tool by default — and every application is visible as an “Applied from Brand Hub” chip you can inspect, exclude or edit per project.

Every application is inspectable

Open any field to see where the value came from, exclude it for this project, or override it locally.

Site Studio
VoicePlain. Practical. No hype.
Ad Studio
PaletteSignal on Night
Page Scan
Claims3 approved · 1 blocked
01

Extraction with confirmation

Arclen can extract voice and positioning from your existing site — nothing saves without your approval.

02

Per-project control

Exclude any field for a specific diagnosis, build or campaign.

03

Conflicts resolve visibly

When a prompt contradicts Brand Hub, Arclen asks instead of guessing.

04

Updates propagate

Change the offer once; everything built after it uses the new one.

Context that holds across a team.

For teams and agencies, Brand Hub keeps the same approved claims, language and per-client separation behind every task in the workspace.

Claims
“Cuts campaign build time by half.”
Approved2025 customer study
Approved claimsCleared claims flow into copy automatically, and each one carries the evidence it was approved against.
Restricted
“Guaranteed results” — blocked.
Unsupportable claim
Restricted languageLanguage you have ruled out is blocked across every tool, with the reason shown at the point it would have been used.
Workspaces
Three brands, no shared context.
TorAvenLumen
Client separationAgencies keep one Brand Hub per client. Context never leaks between brands, and access follows workspace membership.
Versions
Positioning updated by Maya Cole.
12 Feb, 14:02Reversible
Change with a recordEvery edit is versioned, so you can see which outputs used which version.

Also Stored

  • Voice + tone
  • Audiences
  • Offers
  • Positioning
  • Products
  • Proof
  • Design system
  • Assets
  • People + models
  • Restrictions

Frequently asked questions

The product story travels with the work.

Set the shared context once, then use it wherever the next task begins.

Set up your Brand Hub
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Theme